consumer
Definition 1
Everyday purchaser of a good or service in retail.
Definition 2
End user, and not necessarily a purchaser, in the distribution chain of a good or service. See also customer.
consumer is in the Advertising, Marketing, & Sales subject.
consumer appears in the definitions of the following terms:
supply chain,
benefit segmentation,
Bertrand game,
behavioral data,
backward integration,
loyalty,
consumer surplus,
atmospherics,
boom,
service goods
and
consumer appears in the other terms:
consumer markets,
post consumer materials,
consumer decision making,
consumer lending,
consumer tolerance,
consumer credit,
consumer law,
data consumer,
consumer research,
unfair consumer practice
and
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