consumer
Definition 1
Everyday purchaser of a good or service in retail.
Definition 2
End user, and not necessarily a purchaser, in the distribution chain of a good or service. See also customer.
consumer is in the Advertising, Marketing, & Sales subject.
consumer appears in the definitions of the following terms:
supply chain,
benefit segmentation,
Bertrand game,
behavioral data,
backward integration,
loyalty,
consumer surplus,
atmospherics,
boom,
service goods
and
consumer appears in the other terms: consumer markets, post consumer materials, consumer decision making, consumer lending, consumer tolerance, consumer credit, consumer law, data consumer, consumer research, unfair consumer practice and
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