content analysis

Definitions (2)
Popular Terms
1. Measuring the effect of a firm's public relations and promotional efforts by analyzing news stories and articles that mention its name or brands.
2. Quantifying the responses to open ended questions (asked during a market survey) by applying numerical values (based on a measure such as Likert Scale) to different answers.

Use 'content analysis' in a Sentence

The content analysis performed by the marketing firm indicated likely future success as the optimal foundation has been laid down.
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If you can correctly break down a content analysis you can figure out a lot of helpful information very quickly.
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The easiest way to run a content analysis on a company is to perform a simple Internet keyword search of the company.
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