content sponsorship

Popular Terms
A specific and distinct section of content located on a Web site that is often sponsored by a single advertiser. The sponsored content will often match the subject matter, as well as the targeted audience, for the advertisement on the website. Sponsorship of content areas, which could consist of a home page or a specific channel, often contains any embedded and interruptive formats for the advertisement. Content sponsorship can also include revenue obtained through e-mail advertising and prioritized listings on search engine results.


Email Print Embed