content

1. Text matter of a document or publication in any form. Content is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.

2. Essence of a communicated message or discourse, as comprehended or received by its intended audience.

3. Glue' that makes a website 'sticky' makes visitors return, and keeps them from leaving.