content
Definition 1
Text matter of a document or publication in any form. Content is both information and communication: the sum total of the freshness, readability, relevancy, and usefulness of the information presented, and the manner in which it is presented.
Definition 2
Essence of a communicated message or discourse, as comprehended or received by its intended audience.
Definition 3
Glue' that makes a website 'sticky' makes visitors return, and keeps them from leaving.
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