continuity plan

  

Definition

Sales promotion technique that encourages customers to continue to consume certain goods or services, or keep on buying from a certain firm or store. Continuity plans employ methods such as coupons, discount-cards, 'frequent flier miles.'

News containing the term continuity plan

Loading...



http://www.businessdictionary.com/definition/continuity-plan.html


Enter your email address to get our free Term of the Day newsletter!

continuity plan is...

... in the subject
Advertising, Marketing, & Sales

Nearby Terms

Popular 'Advertising, Marketing, & Sales' Terms

Search volume for continuity plan

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z