continuity plan
Definition
Sales promotion technique that encourages customers to continue to consume certain goods or services, or keep on buying from a certain firm or store. Continuity plans employ methods such as coupons, discount-cards, 'frequent flier miles.'
Mentioned in these terms
Popular 'Advertising, Marketing, & Sales' Terms
continuity plan in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/continuity-plan.html
