cooperative advertising


Definitions (2)

1.Agreement between a manufacturer and a member of distribution chain (distributor, wholesaler, or retailer) under which the manufacturer shares a certain percentage of the member's advertising and promotion costs, or contributes a fixed sum.
2.Agreement between two or more marketers with complementary products (such as cosmetics and toiletries) or different seasonal sales cycles (such as raincoats and winter coats) to promote or sell each other's products with their own. Also called cooperative marketing or co-marketing.

Use this term in a sentence

  • You may want to try to get some cooperative advertising going so that your product gets marketed to many new people.

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  • The board of directors was convinced that through the use of cooperative advertising they would benefit in profit and savings.

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  • The cooperative advertising agreement was in place and they would be working together for a certain percentage of what they earn.

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