core product



The dominant benefit or satisfaction that a customer expects from a good or service he or she buys.

Often a nonrational factor (such as the sleekness and shine of a new-model car) supported by rationalization ("excellent resale value"), is the core product for the customer, and varies from person to person.

Use core product in a sentence

  • In my opinion, the core product of Apple products is their user friendly operating system, but my brother disagrees with me.

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  • The core product was delivered when we sent out our first shipment as our customers were incredibly excited to receive our product.

    4 people found this helpful
  • The core product of 50 Shades of Grey isn't the graphic scenes of intimate bondage, but rather the intense satisfaction of appreciating a really good tie.

    3 people found this helpful
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