core product definition

core product

Dominant intangible benefit or satisfaction a customer expects from a good or service he or she buys. Generally, a non-rational factor (such as the sleekness and shine of a new-model car) supported by rationalization (“excellent resale value”), is 'the product' for the customer, and varies from person to person.

core product is in the Advertising, Marketing, & Sales, Customer Relations & Services and Purchasing & Procurement subjects.

core product appears in the definitions of the following terms: augmented product and core benefit proposition

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