corporate advertising definition

corporate advertising

Advertising that is more public relations than sales promotion. Its objective is to build a firm's corporate image, reputation, and name-awareness among the general public or within an industry. See also institutional advertising.

corporate advertising is in the Advertising, Marketing, & Sales and Business Communications & Presentations subjects.

This content can be found on the following page:

http://www.businessdictionary.com/definition/corporate-advertising.html