corporate advertising

  

Definition

Advertising that is more public relations than sales promotion. Its objective is to build a firm's corporate image, reputation, and name-awareness among the general public or within an industry. See also institutional advertising.



http://www.businessdictionary.com/definition/corporate-advertising.html

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z