corporate strategy
Definition
Approach to future that involves (1) examination of the current and anticipated factors associated with customers and competitors (external environment) and the firm itself (internal environment), (2) envisioning a new or effective role for the firm in a creative manner, and (3) aligning policies, practices, and resources to realize that vision.
corporate strategy is in the Decision Making, Problem Solving, & Strategy, Entrepreneurship, Management, & Leadership and Planning & Scheduling subjects.
corporate strategy appears in the definitions of the following terms: diversified firm and diversification
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