cost per point

  

Definition

In print and broadcast media, cost of reaching one percent (one rating point) of the households of a targeted demographic segment or geographical area. Also called cost per gross rating point (CPGRP).

News containing the term cost per point

Loading...



http://www.businessdictionary.com/definition/cost-per-point.html




Enter your email address to get our free Term of the Day newsletter!

cost per point is...

Nearby Terms

Popular 'Advertising, Marketing, & Sales' Terms

Search volume for cost per point

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z