creative brief

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A document produced by a requesting party to be used by professionals operating within an inventive field to produce various useful deliverables. For example, a business might generate a creative brief to instruct an advertising agency to produce a visual design, a promotional video, advertising copy or a web site for promotion via the Internet.

Use 'creative brief' in a Sentence

We had to attend a creative brief to see what new strategies we would use to drive business forward and increase profits.
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The creative brief was presented to the marketing manager and her recommendation was to use it on the website and in direct mail.
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When my boss wanted me to create a new billboard for our company, he handed me a creative brief with a drawing of the design he had in mind for me to look at!
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