creative brief
Definition
A document produced by a requesting party to be used by professionals operating within an inventive field to produce various useful deliverables. For example, a business might generate a creative brief to instruct an advertising agency to produce a visual design, a promotional video, advertising copy or a web site for promotion via the Internet.
Related Articles
- Irrevocable Trusts *
- Is Inflation Really Good for the Economy? *
- Can Commodities Affect Currency Rates? *
- Mutual Funds and Your Portfolio *
- Explanation of the Balance Sheet *
- Places to Buy a Car Other than Dealers *
- Buy and Hold Stock Strategy *
- Short-Term Investment Choices *
Related Videos
http://www.businessdictionary.com/definition/creative-brief.html
