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cross-merchandising
Definition
Retail
selling
technique
in which
purchase
of one item allows an
automatic
discount
on a different but related
product
. Also called
cross promotion
.
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Nearby Terms
cross-holdings
cross-impact matrix
cross-infection
cross-licensing
cross-linking
cross-market
cross-merchandising
cross-offer
crossover rate
cross-petition
cross-platform
cross-platform support
cross-price elasticity of demand
Popular 'Advertising, Marketing, & Sales' Terms
marketing
marketing concept
distribution channel
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receiving
marketing mix
market orientation
market equilibrium
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Related Terms
cross-branding
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