cumulative audience (Cume) |
Definition
Number of unduplicated individuals or households reached by (or exposed to) an advertising medium (broadcast or print) over a specified period. Also called accumulated audience, cumulative reach, Reach, net unduplicated audience, or unduplicated audience.
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cumulative audience (Cume) is in the Advertising, Marketing, & Sales subject.
cumulative audience (Cume) appears in the definition of the following term: total time spent listening (TTSL)
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