customer equity

Popular Terms
Value of potential future revenue generated by a company's customers in a lifetime. A company with high customer equity will be valued at a higher price than a company with a low customer equity.

Use 'customer equity' in a Sentence

You need to have strong customer equity so that you can always trust them to come back to your business.
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The customer equity was huge as most people are able to recognize the brand and after a lifetime of interactions its only right our company is remembered.
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I trusted that our customer equity was great and I thought that it would be an amazing way to become an amazing company.
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