customer loyalty


Likelihood of previous customers to continue to buy from a specific organization. Great attention is given to marketing and customer service to retain current customers by increasing their customer loyalty. Organizations employ loyalty programs which reward customers for repeat business.

Use customer loyalty in a sentence

  • You should hope that you deal with people that are strong in customer loyalty so they keep coming back for more.

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  • In this company we focus on customer loyalty, if only one person keeps coming in those doors each year it's good for us.

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  • Since I shopped at Ulta a lot, I was very excited that they implemented a customer loyalty program. For every dollar you spend you get a point which add up and you get free stuff.

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