customer needs
Definition
Problems that customers intend to solve with the purchase of a good or service. See also customer expectations and customer requirements.
customer needs is in the Advertising, Marketing, & Sales and Customer Relations & Services subjects.
customer needs appears in the definitions of the following terms:
marketing,
quality function deployment (QFD) matrix,
voice of the customer,
salesmanship,
follower advantage,
customer expectations,
product benefit,
line extension,
market driven,
marketing plan
and
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