Definition
Problems that customers intend to solve with the purchase of a good or service. See also customer expectations and customer requirements.
Featured Tip
What is your value proposition?
This is the single most important question. If you can't explain--in three jargon-free sentences or less--why customers need your product, you do not have a value proposition. Without a need, there is ... Read more
http://www.businessdictionary.com/definition/customer-needs.html
