customer relationship management (CRM)

Definitions (2)
Popular Terms
1. A management philosophy according to which a company's goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants.
2. A computerized system for identifying, targeting, acquiring, and retaining the best mix of customers.

Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It integrates back and front office systems to create a database of customer contacts, purchases, and technical support, among other things.

This database helps the company in presenting a unified face to its customers, and improve the quality of the relationship, while enabling customers to manage some information on their own.

Use customer relationship management (CRM) in a sentence

It is imperative that your business always is great at customer relationship management so you keep them coming back for more.
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You should strive to have the best possible customer relationship management that you can so they will be happy with you.
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I was really good at customer relationship management and a lot of our customers really enjoyed talking with us throughout the day.
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