customer value added (CVA) |
Definition
Level of satisfaction of a firm's or product's customers, as compared with that of the customers of its competitors.
email to a friend
print this definition
cite this definition
link to this page
customer value added (CVA) is in the Advertising, Marketing, & Sales and Customer Relations & Services subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/customer-value-added-CVA.html