database marketing

  

Definition

Communicating, promoting, and selling activities based on a database management system (DBMS), which stores and refines data generated by a firm's routine marketing and selling efforts. The DBMS constructs customer profiles based on their personal, demographic, geographic, and psychographic characteristics, enabling the firm to direct its marketing efforts with greater accuracy.

Use database marketing in a sentence

  • You should try to come up with a good database marketing campaign based on analytics that will speak to everyone.

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  • Our database marketing system was working great and it allowed us to try out some new and innovative ideas to test our knowledge.

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  • The local newspaper was losing subscribers, so they decided to begin a database marketing program to try and entice new readers into re-subscribing to the paper.

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