decision

  

Definition

Choice made between alternative courses of action in a situation of uncertainty. Although too much uncertainty is undesirable, manageable uncertainty provides the freedom to make creative decisions.

Featured Tip

Know What Characteristics Matter

It's very common to drown in the details or be attracted to complexity, but what's most important to me is to know what three, four or five major characteristics of the business really matter. I see my job primarily as asking the right questions and focusing the analysis in order to make a decision.

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