demand management

Definitions (2)
Popular Terms
1. Macroeconomics: Use of monetary and fiscal policies to influence the aggregate demand for goods or services in an economy. During periods of high unemployment, governments attempt to stimulate demand (and, hence, production and employment) and, during periods of high inflation or balance-of-payment problems, to curb it.
2. Microeconomics: Activities in support of a firm's products in their marketplace, such as stimulating the demand, estimating its volume, and planning the production accordingly.

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In economics class, we went over demand management and I wanted to just leave and go to lunch cause I was hungry and hated economics.
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If you can utilize a demand management strategy properly you might be able to raise the demand for your product by a lot.
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You need to be able to figure out how the demand management will have an effect on your product and the overall marketplace.
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