demographic equation

Definition

A mathematical determination of the changes in a population. The demographic equation is widely used in business for marketing purposes and consists of a formula taking the increase or decrease in the population (births minus deaths) plus or minus the amount of migration to the demographic area.

Use this term in a sentence

  • The demographic equation was especially useful in understanding the specific type of market in the region we would be targeting.

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  • One of the concerns of the Republican party in US politics is their lack of appeal to the shifting demographic equation.

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  • We would determine the demographic equation, to determine changes in population before we went forward with our work and did something new.

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