demographic segmentation definition

demographic segmentation

Market segmentation based on differences in demographic factors (which normally match consumer wants and needs) of different groups of consumers. It is one of the five common segmentation strategies, and aims to define specific niches that require custom-tailored promotion.

demographic segmentation is in the Advertising, Marketing, & Sales and Banking, Commerce & Finance subjects.

demographic segmentation appears in the definitions of the following terms: geographic segmentation and segmentation strategies

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