demographic variables

Definition

Personal statistics that include such information as income level, gender, educational level, location, ethnicity, race, and family size. For example, the marketing department of a business might use demographic variables as an important input when formulating target customer profiles.

Use this term in a sentence

  • The statistics student had to make sure to reduce demographic variables in his study so that gender, education level, and race would not skew his data.

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  • The demographic variables of our primary consumers were analyzed and we used this information to best match our customers needs with product customization.

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  • You need to know all of the key different demographic variables before you start marketing your product to new customers.

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