demographic variables

Popular Terms
Personal statistics that include such information as income level, gender, educational level, location, ethnicity, race, and family size. For example, the marketing department of a business might use demographic variables as an important input when formulating target customer profiles.

Use demographic variables in a sentence

The statistics student had to make sure to reduce demographic variables in his study so that gender, education level, and race would not skew his data.
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The demographic variables of our primary consumers were analyzed and we used this information to best match our customers needs with product customization.
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You need to know all of the key different demographic variables before you start marketing your product to new customers.
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