demographic variables

Popular Terms
Personal statistics that include such information as income level, gender, educational level, location, ethnicity, race, and family size. For example, the marketing department of a business might use demographic variables as an important input when formulating target customer profiles.

Use 'demographic variables' in a Sentence

The statistics student had to make sure to reduce demographic variables in his study so that gender, education level, and race would not skew his data.
19 people found this helpful
The demographic variables of our primary consumers were analyzed and we used this information to best match our customers needs with product customization.
16 people found this helpful
You need to know all of the key different demographic variables before you start marketing your product to new customers.
14 people found this helpful

Email Print Embed