demographics

Specific demographic factors which identify and distinguish a target population or market. See also psychographics.

The easiest route to success in business is to create tools, information, and resources that you would want to use yourself. Solve problems that you have encountered yourself and wish that someone else had solved already. Products and services born this way have a higher success rate than products and services born most other ways. Of course, it helps if you happen to be in a large demographic group, so that by solving your problems you'll simultaneously be solving a lot of other people's problems.