demographics

  

Definition

Specific demographic factors which identify and distinguish a target population or market. See also psychographics.

Use demographics in a sentence

  • Large companies will often study the demographics of a neighborhood before opening a store, paying close attention to age, income level, race and religion of the populace.

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  • The target demographics for the television network MTV are young adults, college aged, and split evenly between men and women.

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  • For advertisers to be successful, they must be keenly aware of demographics, otherwise the messages they are providing about products they are selling are unlikely to reach the right groups of people.

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