differentiation strategy
Definition
Approach under which a firm aims to develop and market unique products for different customer segments. Usually employed where a firm has clear competitive advantages, and can sustain an expensive advertising campaign. It is one of three generic marketing strategies (see focus strategy and low cost strategy for the other two) that can be adopted by any firm. See also segmentation strategies.
differentiation strategy is in the Advertising, Marketing, & Sales, Decision Making, Problem Solving, & Strategy and Entrepreneurship, Management, & Leadership subjects.
differentiation strategy appears in the definitions of the following terms: focus strategy, generic strategies and low cost strategy
This content can be found on the following page:
http://www.businessdictionary.com/definition/differentiation-strategy.html
email to a friend
print this definition
cite this definition
link to this page
