Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors.

Use differentiation in a sentence

  • When volcanoes erupt there is a differentiation of types of rock that are formed from the resulting magma of the volcano.

    Was this Helpful?   (25)   (0)
  • The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors.

    Was this Helpful?   (25)   (0)
  • The company wanted to make sure it was offering differentiation by adding extra value to its products without raising the price, thus making it more appealing to potential buyers.

    Was this Helpful?   (25)   (0)
Show more usage examples...

Related Videos


Have a question about differentiation? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z