Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors.

Use differentiation in a sentence

  • The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors.

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  • When volcanoes erupt there is a differentiation of types of rock that are formed from the resulting magma of the volcano.

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  • The company wanted to make sure it was offering differentiation by adding extra value to its products without raising the price, thus making it more appealing to potential buyers.

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