Result of efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors.

Use differentiation in a sentence

  • When volcanoes erupt there is a differentiation of types of rock that are formed from the resulting magma of the volcano.

    5 people found this helpful
  • The company decided to lower its prices and hoped the cost differentiation would lure some customers away from their competitors.

    10 people found this helpful
  • The company wanted to make sure it was offering differentiation by adding extra value to its products without raising the price, thus making it more appealing to potential buyers.

    6 people found this helpful
Show more usage examples...

Related Videos


Have a question about differentiation? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z