diffusion of innovation
Definition
Theory that every market has groups of customers who differ in their readiness and willingness to adopt a new product. And, that an innovative product spreads (diffuses) through a market not in one straight course but in successive, overlapping waves. Most populations show the following pattern in the adoption of new consumer goods: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent). See also adoption process.
email to a friend
print this definition
cite this definition
link to this page
diffusion of innovation is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
diffusion of innovation appears in the definitions of the following terms: laggards, innovators, early adopters, adopter categories, adoption of innovations, late majority and early majority
This content can be found on the following page:
http://www.businessdictionary.com/definition/diffusion-of-innovation.html







