direct competition

  

Definition

Market situation where two or more firms offer essentially the same good or service.

Use direct competition in a sentence

  • When I found out how much direct competition there was, I decided against opening a new shoe store for women in Aspen.

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  • With Jay-Z's recent launch of Tidal, he will no be in direct competition with other online music streaming services such as Spotify, Pandora Internet Radio, and Google Music.

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  • As a condition of my hire with XYZ Corporation I was asked to sign a non solicitation agreement whereby I agreed upon termination to avoid working for firms in direct competition to XYZ.

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