direct competition

  

Definition

Market situation where two or more firms offer essentially the same good or service.

Use direct competition in a sentence

  • When I found out how much direct competition there was, I decided against opening a new shoe store for women in Aspen.

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  • With Jay-Z's recent launch of Tidal, he will no be in direct competition with other online music streaming services such as Spotify, Pandora Internet Radio, and Google Music.

    11 people found this helpful    
  • As a condition of my hire with XYZ Corporation I was asked to sign a non solicitation agreement whereby I agreed upon termination to avoid working for firms in direct competition to XYZ.

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