Definition
Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for goods or services via ordinary mail or email. Marketing firms usually 'rent' lists of prospects from mailing list compiling firms who maintain a large inventory of names and addresses of prospects, divided into hundreds of categories and sub-categories.
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Getting Your Sales Message Across Effectively
If your sales message is to be seen in a positive light, it has to be delivered in a manner that your prospect finds acceptable. Telemarketing is often seen as intrusive. Direct mail may be seen as *j ... Read more
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