direct mail
Definition
Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for goods or services via ordinary mail or email. Marketing firms usually 'rent' lists of prospects from mailing list compiling firms who maintain a large inventory of names and addresses of prospects, divided into hundreds of categories and sub-categories.
direct mail is in the Advertising, Marketing, & Sales, E-Commerce and Internet & World Wide Web subjects.
direct mail appears in the definitions of the following terms:
marketing communications,
junk mail,
permission marketing,
mail order,
business reply mail (BRM),
above the line,
advertisement (ad),
direct mail advertising,
narrowcasting,
cross-channel marketing
and
direct mail appears in the other term:
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