direct marketing definition

direct marketing

Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.

direct marketing is in the Advertising, Marketing, & Sales, E-Commerce and Internet & World Wide Web subjects.

direct marketing appears in the definitions of the following terms: direct mail, card deck, opt in, all channel sales, junk mail, promotion mix, below the line, dialed number identification service (DNIS), brand development index (BDI), direct inward dialing (DID) and

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