direct marketing

  

Definition

Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.

Use direct marketing in a sentence

  • The advertisement was right in my face and I realized that this was the purest form of direct marketing by a company.

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  • Knowing how to correctly utilize direct marketing can help to grow your customer base in ways you could never imagine.

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  • The organization utilized direct marketing to advertise its products and services to a wide range of people from all around the community.

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