direct response advertising definition

direct response advertising

Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement. These devices (called direct response mechanisms) include a (1) coupon to cut and mail, (2) business reply card, (3) toll-free telephone number, or, on the internet, (4) hotspot to click. Most retail sale advertisements are direct response ads in one way or the other.

direct response advertising is in the Advertising, Marketing, & Sales subject.

direct response advertising appears in the definitions of the following terms: general advertising, direct mail advertising and lead generation

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