display advertisement

Definition

Usually any print advertisement other than a classified advertisement. Display ads are generally several columns wide and often contain color, graphics, and pictures. They are assembled or typeset (see typesetting) by the advertiser and supplied to the printer or publisher either on a CD or disk (in a standard file format such as InDesign, Illustrator, PageMaker, PhotoShop, QuarkXpress) or on paper (in camera-ready form).

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