disruptive innovation

Definition

The process of developing new products or services to replace existing technologies and gain a competitive advantage. For example, in a typical innovative high technology business, disruptive innovation tends to shake up a market when it is introduced externally, and it typically requires a more creative internal attitude toward the product development and promotion process.

Use this term in a sentence

  • Adoption of electric vehicles has been glacial, and their existence has proven to be far less of a disruptive innovation than predicted.

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  • You should understand how introducing a new disruptive innovation will affect the current marketplace before you release it to the public.

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  • The disruptive innovation engaged in by Apple during the eary 2000's was unprecedented and this opened cascading doors of creativity for the industry.

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