distribution channel
Definition
Path or 'pipeline' through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). A distribution channel can be as short as being direct from the vendor to the consumer or may include several inter-connected (usually independent but mutually dependent) intermediaries such as wholesalers, distributors, agents, retailers. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. Also called channel of distribution or marketing channel.
distribution channel is in the Advertising, Marketing, & Sales and Distribution & Logistics subjects.
distribution channel appears in the definitions of the following terms:
linear market,
barriers to entry,
trade show,
push promotional strategy,
diversified firm,
product family,
trade allowance,
sell side,
product,
product extension merger
and
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