downward communication


The flow of information from higher levels of management to subordinate individuals working within an organization. Business managers often need to be very skilled at downward communication in order to properly motivate the staff working under them at their company.

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  • The downward communication by the director of operations was excellent as he was able to build rapport and motivate employees.

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  • Because of the efficiency of downward communication through the levels of management at the office, the need for daily meetings was no longer present.

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  • The company successfully utilized downward communication by multiple meetings at each level of management this enabled the flow of information and new ideas to reach each person at each level of the company.

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