early majority

Popular Terms
In the diffusion of innovation theory, the majority group (comprising about 34 percent) of population which (after innovators and early adopters but before late majority and laggards) tries new ideas, processes, goods and services. Members of this group generally wait to see whether the new thing proves to be successful in practice. They watch innovators and early adopters for cues, and are often less educated than them and have lesser social mobility.

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