eating someone's lunch
Definition
To gain market share by aggressively taking it away from a competing company. Various strategies can be used to eat away at a competitor's market share, such as dropping prices below the competition, or releasing a popular new product. The phrase "eating someone's lunch" is used because the company that gains market share is taking away profits from the other company, which could have been used to purchase food or lunch.
Popular 'Advertising, Marketing, & Sales' Terms
eating someone's lunch in the news
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