economic man
Definition
Imaginary 'perfectly rational person' who, by always thinking marginally, maximizes his or her economic welfare and achieves consumer equilibrium. The usefulness of this concept lies in the theory of consumer behavior that (more often than not) real people function like this fictional entity.
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economic man is in the Economics, Politics, & Society subject.
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http://www.businessdictionary.com/definition/economic-man.html







