emotional appeal

  

Definition

Promotional activity aimed at highlighting emotional factors (such as looks, status value, popularity) of a product, instead of the logical or practical factors.

Use emotional appeal in a sentence

  • The emotional appeal of the product was high as teenagers were the target market and we thought we could reach them best emotionally.

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  • I knew an emotional appeal was fallacious and would not stand up to reason, which made me smirk because the lady found herself reasonable.

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  • You should try and find a way to make a strong emotional appeal to your customers to get them on your side.

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