enterprise relationship management
Definition
Software applications that analyze customer, sales, and market data to detect patterns of demand, usage, and service requirements. This information is then used to devise procedures and policies aimed at improving all aspects of customer service.
enterprise relationship management is in the Computer Hardware, Software, & Security, Customer Relations & Services, Entrepreneurship, Management, & Leadership and Information Science & Technology subjects.
enterprise relationship management appears in the definition of the following term: sales force automation (SFA)
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