environmental scanning
Definition
Careful monitoring of a firm's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. In comparison, 'surveillance' is confined to a specific objective or a narrow sector.
Mentioned in these definitions
Popular 'Decision Making, Problem Solving, & Strategy' Terms
environmental scanning in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/environmental-scanning.html







