environmental scanning |
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Definition
Careful monitoring of a firm's internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. In comparison, 'surveillance' is confined to a specific objective or a narrow sector.
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environmental scanning is in the Decision Making, Problem Solving, & Strategy subject.
environmental scanning appears in the definition of the following term: environmental monitoring
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http://www.businessdictionary.com/definition/environmental-scanning.html







