escalation of commitment

  

Definition

Tendency to invest additional resources in an apparently losing proposition, influenced by effort, money, and time already invested.

Use this term in a sentence

  • The escalation of commitment by ABC Company to sell their hight tech widget was unsuccessful and they abandonded the project 3 months ago.

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  • The CEO made an escalation of commitment when he found out that he was very far behind schedule and wanted to make the goal no matter what, for everything he had already invested.

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  • In an escalation of commitment, Doc Brown sold off all his robotic arms to keep Delorean afloat for just one more month.

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