event marketing

  

Definition

The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.

Use event marketing in a sentence

  • Our event marketing plan worked great and we ended up selling a lot of stuff and to a lot of different people.

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  • A community college course on event marketing would be a good course for anyone who loves to be social and plan parties.

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  • You should try and do some event marketing to get your product out to a big group of people at one time.

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