evoked set


A group of relevant brands that a prospective consumer is favorably familiar with when they are thinking about making a purchase. The goal of many marketing campaigns is to establish their business brand firmly among the evoked set of products considered by most target consumers when making a purchase decision.

Use evoked set in a sentence

Related Videos


Have a question about evoked set? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z