expectancy theory

Popular Terms
Motivational theory based on cognitive psychology. It proposes that people are motivated by their conscious expectations of what will happen if they do certain things, and are more productive when they believe their expectations will be realized.

Use 'expectancy theory' in a Sentence

When an individual decides to take one job over the other because it pays more, they are making that decision using the Expectancy Theory!
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The expectancy theory illustrated the importance of positive psychology's use in our marketing and advertising strategy to be implemented in the region.
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I thought expectancy theory was pretty terrible because it was obvious and it also reduced humans to stimulus seeking rats.
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