exploratory research

Definition

Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information.

Use "this term" in a Sentence

Articles of Interest

How to Gain Valuable Information By Conducting Market Research
How to Gain Valuable Information By Conducting Market Research

Prior to the launch of any new product, companies engage in exhaustively thorough market research in...

Read Full Article

Related Videos


Share and Reference This Definition