exploratory research

Definition

Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information.

Use this term in a sentence

  • You may want to take on some exploratory research to try to come up with a new innovative product to market.

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  • We had a lot of exploratory research going on and it made us all really happy knowing we were making ourselves more unique.

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  • Having a good exploratory research project may be able to help you find a new innovative product that will take the market by storm.

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