fad

  

Definition

A desirable trend characterized with lots of enthusiasm and energy over a short period of time. Fads are often seen with common consumer items, especially around a holiday season. Products that have fallen into this category include Beanie Babies in the 1990s, and gaming system in the 2000s. They can also be seen in other areas, such as investing. For example, leveraged buy-outs (LBOs) were used frequently in the 1980s for companies looking for acquire rivals, suppliers, and other related entities. In the late 1990s though, LBOs became less popular.

Use fad in a sentence

  • Sometimes there is a new fad and if a business gets in on it early enough they can make a lot of money.

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  • There was a lot of people extremely interested in the the new type of trends in fashion but this did not last as it was a fad.

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  • Some of the older generations see the fight for gay marriage as a fad but hopefully the younger generation will rise up and make it common place.

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