family packaging |
|
Definition
Repetitive use of one packaging design, or one of its key elements, to market several different but related products (such as shaving cream, after shave, anti perspirant, cologne, bath soap in case of personal care items) as part of the same product family.
email to a friend
print this definition
cite this definition
link to this page
family packaging is in the Advertising, Marketing, & Sales and Printing, Packaging, & Publishing subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/family-packaging.html