Popular Terms
Indirect marketing strategy aimed at capturing market segments that are not being well-served by the firm's competitors. Flanking compels the threatened competitor to either allocate resources to the segments being attacked (and thus dilute the competitor's marketing efforts) or to lose them to the attacker.

Use 'flanking' in a Sentence

We saw that there were a lot of uninterested people, so we decided to try a flanking technique that would give us those people.
16 people found this helpful
We decided to change our strategy in the marketplace and engage in flanking to capture demand that we had previously ignored.
14 people found this helpful
That idea you had, were the blue team would be able to get the lead by flanking us on both sides is working well for them.
14 people found this helpful

Email Print Embed