flanking |
|
Definition
Indirect marketing strategy aimed at capturing market segments that are not being well-served by the firm's competitors. Flanking compels the threatened competitor to either allocate resources to the segments being attacked (and thus dilute the competitor's marketing efforts) or to lose them to the attacker.
email to a friend
print this definition
cite this definition
link to this page
flanking is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
This content can be found on the following page:
http://www.businessdictionary.com/definition/flanking.html







